Job Description

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead

digital marketing efforts. We customize data-driven, performance-focused solutions to help

launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We're

shifting the agency paradigm by putting client success ahead of our own. We've been featured

in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red

Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our

dynamic culture.

Job Summary

The Sr. Media Analyst, Paid Social participates in all aspects of clients' paid social media

campaigns, including initial planning, implementation, monitoring, optimization, analysis

and reporting.

Job Responsibilities
• Manage buys from set-up to keyword selection, through to targeting buckets, optimization,

and pacing/ reporting
• Determine set-up, including testing methodologies, reporting requirements, and

optimization requirements, for ensuring full impact and efficiency of each campaign
• Lead the monitoring and reporting of campaign performance and proactively communicate

any issues to internal team and client, when necessary
• Oversee trafficking and site tagging, follow through to ensure sites are enabled, and

functioning properly, QA'ing all pixels
• Take part in developing strategic social plans in tandem with internal teams
• Integrate social insights into overall planning process, integrating data, research, and

analytics into recommendations
• Combine data analysis and client feedback to pull together recommendations and

optimizations; configure, operate, and optimize campaigns to meet client objectives
• Provide active voice in optimization strategies, proactively communicating challenges and

opportunities to both internal teams and clients
• Use data during and after campaigns to optimize and draw greater conclusions about

clients' business goals and objectives
• Collaborate with Supervisor to identify problems and recommend solutions
• Keep Supervisor updated on the status and timing of deliverables

Job Skills
• Basic knowledge of analytics and performance media
• Familiarity with marketing principles, analytics and concepts
• Strong Microsoft Excel and Microsoft PowerPoint skills
• A strong writer and presenter
• A left and right brain thinker - a data powered strategist
• An independent worker with strong time management and organization skills
• A problem solver with foresight and the ability to develop creative solutions

Hawke Media 6/21• Detail oriented with commitment to follow through
• Nimble and flexible to succeed in a fast-paced environment
• A strong team player, willing to roll up your sleeves
• Interested in the social landscape and a desire to innovate and keep up with trends
• A supporter of and advocate for diversity, equity and inclusion

Role Based Competencies & Behaviors
• Assist with optimizing campaign performance while establishing benchmarks for marketing

automation, CRM, and other technologies to support campaign execution. Support in

target strategy and reporting process.
• Comprehension of applied marketing strategies. Learn sales and marketing funnels,

audience segmentation and consumer conversion paths.
• Excellent verbal and written skills; uncommon organizational
• Team player, well organized, able to work in a team setting or independently.
• skills, multi-tasking capabilities, and attention to detail.
• Create ads that will convert across all platforms. Research and practice, stay ahead of the

latest updates regarding tools, techniques, and methods related to social media.
• Ability to learn and grow with our internal Hawke strategy within the channel.

What We Offer

• Competitive base salary
• Equity participation in select transactions.
• Health, dental, vision, and 401(k) with company match.
• A results-driven, entrepreneurial culture with high visibility to the CEO

Job Tags

Flexible hours, Shift work,

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