Job Description

Sales Manager – Convenience Stores & Travel Centers

Location: Minneapolis, MN

Job Type: Full-time, Hybrid

Reports To: VP of Account Management | SVP of Sales

Salary: Competitive, based on experience

Travel: Up to 20%

Join Parallel Retail Group – Drive Growth in Convenience & Travel Center Channel

Parallel Retail Group is seeking a highly motivated and experienced Sales Manager to expand our Convenience Store and Travel Center business. If you have experience in sales, demand planning, or category management—especially within major retail—this is an opportunity to make a significant impact.

Who We Are |

Parallel Retail Group is an independently-owned, omni-channel retail services agency based in Minneapolis. Our mission is to be the most trusted agency for our clients, retailers, and teams. We are a unique collection of experts, problem solvers, go-getters, and team players—with a dash of hustle. We hire good people, with great ideas, that care about the work and the people they work with. Our team is the right size with the right skills. Don't get lost in a big firm.

The Role

As a Sales Manager , you’ll play a key role in growing our Convenience Store channel. Responsibilities will include:

· Sales & Relationship Management – Lead sales efforts within a segment of the Convenience Store channel, building strong relationships with key decision-makers.

· Performance Analysis & Reporting – Track category performance, identify opportunities to optimize product performance, and analyze sales data, assortment gaps, and market trends to drive results.

· Forecasting & Demand Planning – Aggregate forecasts for the C-store channel and coordinate with the VP of Operations to ensure appropriate production volumes.

· Retail System Expertise – Master retailer systems, processes, and portals to streamline operations.

· Promotional Execution – Oversee promotional planning, coordinate funding, and ensure successful execution.

· Best Methods | Process Optimization – Develop scalable best practices to drive efficiency and long-term growth in the C-store channel.

What We’re Looking For

· 5+ years of experience in sales, category management, or retail strategy within a rep firm or manufacturer, supporting mass retail.

· Based in Minneapolis or willing to relocate.

· Proven track record of driving results, with a strong analytical mindset and the ability to translate data into actionable insights.

· Proficiency in forecasting software, ERP/MRP systems, and data visualization tools.

· Exceptional multitasking skills ; able to thrive in a fast-paced, high-growth environment.

· Strong communication skills , both written and verbal, with the ability to influence stakeholders effectively.

· A proactive, innovative mindset ; always looking for new opportunities to drive growth and efficiency.

What We Offer

· Competitive salary with performance-based bonuses

· Comprehensive benefits , including health, dental, and vision insurance

· 401(k) with company match

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