Job Description

SENIOR PRODUCT DESIGNER

The Senior Product Designer is a key driver of creative excellence and product innovation, responsible for designing trend-right, market-ready products for some of the nation’s largest retailers. This role requires a strategic blend of creative vision, technical design skills, and cross-functional collaboration. The Senior Designer will lead design initiatives from concept to presentation & sampling, ensuring that all designs meet high standards of quality, safety, and brand alignment. This role also serves as a mentor to junior designers, fostering their growth and maintaining a strong, creative team environment. Our design team works with physical hardline products doing surface and product design work for items sold at big box retailers.

CORE ACCOUNTABILITIES

• Conduct ongoing market analysis, lifestyle research, and trend forecasting to maintain a competitive edge in design innovation and anticipate market demands.
• Develop and maintain comprehensive style guides that set clear design standards across product categories, ensuring brand consistency.
• Lead ideation sessions, bringing fresh, innovative concepts to life across print, pattern, graphic, and product designs.
• Deliver compelling product designs, balancing aesthetics with practicality and cost efficiency.
• Develop presentations and pitch decks for clients and new business initiatives.
• Tailor designs to meet client specifications, including customer preferences in color, style, and brand identity.
• Manage multiple design projects simultaneously, maintaining a fast-paced workflow while ensuring quality and accuracy.
• Proactively communicate project timelines, milestones, and updates to cross-functional teams, ensuring alignment.
• Lead client-facing design presentations, effectively articulating design concepts, style guide principles, and packaging solutions.
• Establish and maintain clear process flows for design development, from initial concept through production.
• Partner with Product Development, Design, and overseas teams to ensure designs are manufacturable and cost-effective.
• Collaborate with internal creative and account teams to align designs with client expectations and brand guidelines.
• Provide clear, accurate design specifications ensuring quality outcomes and successful translation of product from concept to final product.
• Synthesize trend insights into actionable design concepts and style guide updates.
• Adopt Design Lab trend direction to apply to original artwork and product designs.
• Mentor and guide junior designers, providing constructive feedback and supporting skill development.
• Model effective design practices and maintain a collaborative, growth-oriented team culture.

REQUIREMENTS

• 7+ years of professional experience designing consumer products for mass retail.
• Bachelor’s degree in design, art, fashion, or related field preferred.
• Provide portfolio of current relevant work.
• Extensive knowledge of Adobe Creative Suite, including Illustrator, Photoshop, InDesign, Procreate and Adobe Fresco. 3D design experience a plus.
• Key understanding of materials, finishes, and product substrate.
• Outstanding communication skills with the ability to present design concepts and collaborate effectively across teams.
• Demonstrated history of modeling objectivity when receiving client & design feedback; strong ability to act upon constructive criticism efficiently and effectively.
• Experience in mass Dollar chain retailers and/or commodity price points is a bonus.
• Experience with a PLM system is highly advantageous.
• Available to work in a hybrid set up - 2 days/week onsite at our Roseville, MN office.

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