Job Description

Responsibilities :

1. Collaborate with global teams to develop and implement overseas communication strategies.
2. Lead/Assist end-to-end execution of global PR campaigns, including new product launches, industry events (e.g., trade shows, press conferences), and cross-channel activations, ensuring alignment with brand objectives.
3. Create, refine, and maintain market-specific communication materials, such as product brochures, press releases, social media content, Q&A documents, and event collateral, to ensure consistency with the brand’s tone and voice.
4. Cultivate and maintain strong relationships with US-based media (tech, lifestyle, industry outlets), influencers (KOLs), international organizations, and academic institutions to expand outreach channels and secure high-impact coverage.
5. Work closely with the Brand Marketing, Product, and Sales teams to align PR efforts with product launches and marketing campaigns, ensuring seamless strategy implementation and measurable success.

Qualifications :

1. 5+ years of proven experience in US-focused PR, communications, or marketing, preferably in the consumer electronics, tech sectors.
2. Established relationships with key US tech/consumer media outlets, journalists, influencers, and trade publications.
3. Exceptional written and verbal communication skills in English, with the ability to craft compelling press releases, stories, and digital content tailored to different audiences.
4. Strong organization skills, with ability to multi-task and work effectively cross-functionally.

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