Join to apply for the PR & Marketing Manager role at JAC Recruitment 1 day ago Be among the first 25 applicants Join to apply for the PR & Marketing Manager role at JAC Recruitment Get AI-powered advice on this job and more exclusive features. Position Summary A Japanese entertainment company is seeking a PR & Marketing Manager to lead campaigns, manage media and partner relations, and grow brand presenceespecially in the gaming space. Ideal candidates have hands-on marketing experience and a strong understanding of gamer culture. Position Summary A Japanese entertainment company is seeking a PR & Marketing Manager to lead campaigns, manage media and partner relations, and grow brand presenceespecially in the gaming space. Ideal candidates have hands-on marketing experience and a strong understanding of gamer culture. Responsibilities Develop comprehensive marketing communication strategies, including objectives, budgeting, and tactical plans. Execute marketing initiatives and monitor their progress and effectiveness. Evaluate the impact of implemented marketing strategies through performance analysis. Define key performance indicators (KPIs) aligned with the marketing strategy. Build and nurture relationships with media representatives, influencers, and press contacts. Collect and analyze performance metrics to manage and report on KPIs. Assess the success of campaigns across earned and paid media channels. Maintain strong partnerships with first-party collaborators to ensure access to necessary resources. Coordinate with external PR agencies and internal PR teams within distribution partners. Craft engaging content for press releases, articles, and promotional materials. Lead the development and execution of social media strategies and content. Monitor market trends and competitor activities to identify growth opportunities. Supervise and support a team of marketing and PR professionals, offering mentorship and performance evaluations. Qualifications Bachelors degree in Marketing, Business, or a related discipline from an accredited four-year institution, or equivalent experience with 5+ years in the entertainment or gaming industry. Well-established connections with traditional and/or digital media platforms. Excellent verbal and written communication skills, with strong presentation abilities. Highly organized with a keen eye for meeting deadlines and managing budgets effectively. Proficient in using productivity tools such as Google Workspace and Microsoft Office Suite. Willing and able to travel internationally multiple times per year.
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