Job Description

FCH Enterprises, Inc. Marketing Division supports all business units - Zippy's Restaurants, A Catered Experience, Napoleon's Bakery and Food Solutions International.

MARKETING DIVISIONS MISSION:

1. Increase understanding of the brands
2. Increase the demand for the brands
3. Increase the efficiency and easy of purchase for customers to buy from the brand.

INTERNSHIP DETAILS:

This internship primarily focuses on the divisions and businesses Digital Strategies aspects

Assists in managing digital strategies: directs strategy for and manages the digital customer experience, which includes all corporate websites, online ordering platforms. mobile applications, digital menu boards, online merchandise, digital asses management and more.

The program seeks to give interns real-world experience in both conceptualizing marketing strategy as well as actually executing tactics related to that strategy . Participant will familiarize themselves with one of the FCH Enterprises marketing functions by spending time deeply embedded in that functional area. However, exposure to the other departments within the Marketing Division are necessary to understand how their functional area relates to the greater Marketing mission.

The intern will be expected to complete a capstone assignment in the form of a strategic marketing plan that includes goals, objectives, tactical deliverables, and intracompany communications.

Week 1: Intern will orient themselves to FCH Enterprises, as well as the broader Marketing Division. Participant will learn and then complete at least one routine task within their chosen function, and perhaps another task in another Marketing function. Examples of assignments include: creating a social media post by writing, taking a photo and using assigned social media management platforms to post, pull an analytical insight from provided marketing data, or making a menu update to the website and online ordering platforms such that the experience is consistent across the board.

Week 2: Intern will be immersed in their functional area of choice, learning about the strategy in that area, tactics, and analytics related to their area. Interns may be asked to complete a tactical task. Mentors and interns will begin discussions of the intern's capstone assignment.

Week 3: Mentor and Intern continue their deep dive into the functional area. Interns may be asked to demonstrate their understanding of their marketing specialty through analysis of past campaigns, or forecast impact of upcoming campaigns. Interns will also learn more about the other areas within the Marketing Division in some detail. Mentors and interns will agree on their capstone assignments, their deliverables, and when they will present their assignments

Weeks 4 - 5: After fully immersing themselves in the marketing area, the intern will be tasked to learn more about other departments within FCH, specifically:

1. Zippy's Operations - the intern will interview members of the senior operations staff to learn more about the major drivers of Operations performance and the various functional areas of a restaurant
2. FCH Operations Support - the intern will interview specific members of the Food Solutions International food production facility and Napoleon's Bakery Plant baking facility. The intern will examine cost and revenue drivers for each area. Lastly, the intern will interview specific members of the pricing and revenue management areas to learn about food service revenue and cost control techniques.
3. Education & Development - the intern will interview members of the EdDev department to gain a better understanding of how the marketing and training functions must align for customer impact. If available, the EdDev department will also lead the intern through a 4-hour in-store operational experience where the intern will learn about each station in a restaurant.

Week 6 - 7: Having learned about the marketing function, and its relationship with other departments, the intern will focus this time on writing their capstone assignment, as well as continuing their immersive learning within their Marketing functional area. If the internship period is for 8 weeks or less, the intern can email their mentor a copy of their capstone assignment, and this will mark the completion of their internship program. The intern can use this capstone assignment for their academic credit.

Week 8 and beyond: Intern will finish their capstone assignment, and present it to all of the Marketing Division managers. If the intern has more than 8 weeks in the period, then they will be asked to execute their strategies, as much as time allows. They will individually create some assets for campaign deployment as well as coordinate with others for them to contribute assets for the campaign. The intern will communicate with various other departments to inform, train, and/or advise them of the campaign, as well as create performance feedback metrics that are reported on a daily and weekly basis. If possible, the intern will complete an after-action report to report on campaign performance and other lessons learned from the deployment/execution phase of their campaign.

MENTORSHIP GUARANTEE:

The Mentor will ensure that the intern has a firm grasp of the various Marketing functions, while navigating them through the other parts of the company to ensure a holistic understanding of how marketing campaigns work. The Mentor will review and monitor the progress of the Intern's capstone project, and provide feedback and coaching to ensure accuracy, clarity and the presentation style are correct. The Mentor will also act as a sounding board for ideas, a one-stop source for questions/answers, and a coach to ensure success in their final project. The Mentor will also navigate the intern towards areas of stated interest, whether within the Marketing Division or elsewhere.

TRANSFERABLE SKILLS:

1. Toolset proficiencies: social media content management and publishing, email service platforms, Google Analytics, intermediate Excel skills, intermediate PowerPoint skills
2. Skill-based proficiencies gained: marketing analysis skills, data science exposure, how to create relevant content across a spectrum of audiences and channels, understanding of how to synthesize and redeploy information to various internal and external partners for effective campaign development
3. Competencies gained: better writing skills, better analytical mindset, better presentation skills, and better interpersonal communication skills

REMOTE PARTICIAPTION ABILITY:

The Intern will get the best experience working for FCH Enterprises by being onsite. Interns must be onsite at least 50% of the time, if not more. Therefore, while remote participation for this internship may be considered, those interns that can devote more in-person time will be given greater consideration.

PREFERRED INTERN CANDIDATE PROFILE:

• Undergraduate business, advertising, hospitality/travel industry, or data science major
• At any 4-year, bachelor's degree granting college or university
• Is interested in pursuing a post-education career in marketing, hospitality management, e-commerce, public relations, entrepreneurship, or related fields
• Is available for about 19 hours per week for 8 consecutive weeks, or more, during the internship window for work onsite at the Zippy's headquarters in Honolulu, Hawaii. (Negotiable, depending upon the intern's academic and other work schedule)
• Engaged, self-starter who is creative, interested in the subject matter, and has a personal connection to the brand
• Is mature beyond their years, and presents themselves well in a professional work environment
• Has clear career aspirations in mind that involve marketing, data science, hospitality, food systems, or entrepreneurship
• Preferred: a Junior or Senior in their degree program, having already taken introductory courses in marketing, management, finance, accounting, and/or higher levels of the same
• Preferred: Is enrolled, or will imminently enroll, in a credit-granting internship course
• We will consider graduate business majors (MBAs), and will adjust the Internship Program through mutual negotiation with the student and their academic advisor, should they be accepted

FCH Enterprises, Inc.

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