Job Description

Overview

We are seeking a Lead Designer to define and elevate the visual identity for a kid's / children's CPG brand across educational and product-focused experiences in a hands-on, player/coach capacity . This hybrid role based in the San Francisco Bay Area will guide the creative vision while actively executing design work—especially during the early stages of team growth. The ideal candidate brings a blend of senior-level design expertise and leadership ability , with a passion for translating STEM concepts into fun, approachable visual content for students, educators, and families.

Type: Direct hire, full time

Schedule: regular business hours M-F

Pay: $115,000 - $130,000 salary

Lead Designer Duties

• Own and evolve the overall visual identity and design systems across all products, platforms, and brand materials
• Execute graphic design work for educational content, including student handouts, teacher guides, infographics, and interactive visuals
• Design engaging assets for web, print, packaging, and digital platforms, including a website refresh related to kid's / children's CPG.
• Collaborate cross-functionally with product, marketing, curriculum, and engineering teams to deliver impactful visuals
• Translate complex educational topics into clear, playful designs
• Build and lead a small design team, providing direction, mentorship, and feedback
• Develop scalable design systems and processes to support rapid growth and maintain quality

Lead Designer Requirements

• 5+ years of senior-level experience in graphic design, visual design, or art direction
• Experience AND samples of design for kid's / children's industry.
• Proven experience leading and mentoring design teams while contributing hands-on
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma
• Strong portfolio showing work across digital, print, packaging, and marketing
• Experience working on education, content-driven, or consumer product brands
• Ability to simplify and visually explain complex topics, particularly STEM-related content
• Strategic thinker with strong organizational and communication skills
• Bonus: Experience in motion graphics, animation, or education-focused design

No deadline to apply.

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