Job Description

Position Summary  

The   Director ,   HCP   Marketing   Lead   guides   the healthcare provider (HCP) engagement strategy for   Centanafadine , a   novel   launch product for ADHD . This role ensures effective brand positioning, promotional execution, and omnichannel engagement to drive awareness, adoption, and   utilization   among HCPs.  

The Director will work cross-functionally with sales, market access, medical affairs, and commercial operations to align on strategic priorities and ensure that HCP marketing initiatives support both short-term brand   objectives   and long-term market success.   This individual will   be responsible for   developing and implementing innovative programs that generate awareness for a new product in a mature   category and   must   balance both setting the vision and driving to successful execution , along with leading   and   mentoring   commercial team members responsible for HCP personal promotions and PME marketing .  

Key Responsibilities  

• HCP Marketing Strategy & Execution:   Develop and execute a comprehensive HCP engagement strategy, ensuring alignment with brand   objectives   and competitive positioning.  

• Omnichannel & Non-Personal Promotion (NPP):   Lead the HCP omnichannel strategy, integrating digital, non-personal promotion (NPP), and personal engagement to maximize reach and impact.  

• HCP Engagement & Field Enablement:   Develop promotional tools, messaging, and training resources to empower the field sales team and   optimize   HCP engagement.  

• KOL Engagement & Speaker Programs:   Partner with medical and sales teams to   identify   and engage key opinion leaders (KOLs), oversee speaker programs, and manage congress presence.  Develop and execute a comprehensive commercial KOL engagement plan  

• Market Insights & Competitive Intelligence:   Utilize   market research, HCP insights, and competitive analysis to refine strategies and ensure agility in response to market dynamics.  

• Brand Positioning & Messaging:   Ensure brand messaging is differentiated, evidence-based, and compelling for target HCP audiences.  

• Market Access Pull Through:   Create market access pull through strategies, including but not limited to reimbursement support, patient access programs, and/or formulary positioning, into brand promotional efforts  

• Cross-Functional Leadership:   Collaborate closely with medical, regulatory, and commercial operations teams to ensure compliance and seamless execution of promotional initiatives.  

• Performance Measurement & Optimization:   Establish   and track key performance indicators (KPIs) to assess HCP marketing effectiveness and   optimize   promotional investments.  

• Budget & Resource Management:   Oversee marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.  

Qualifications & Key Competencies  

• Bachelor’s degree in Business , Marketing, or a related field; MBA preferred  

• 10+ years of pharmaceutical marketing experience , with a focus on HCP engagement, omnichannel marketing, or field sales enablement  

• Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred  

• Launch experience preferred  

• Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP), field support, and speaker programs  

• Omnichannel marketing   expertise , including digital and traditional HCP engagement tactics  

• Strong analytical skills, with the ability to   leverage   data and insights to refine marketing execution  

• Demonstrated ability to plan and manage large investments and marketing budgets to   optimize   overall ROI  

• Excellent collaboration and communication skills, with experience working in cross-functional teams  

• Experience managing vendors and agency partners, ensuring effective execution of marketing initiatives  

• Ability to work in a matrixed environment, balancing multiple priorities and aligning stakeholders  

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